For the tenth anniversary of TEDxSMU, Paperlyte provided the multi-camera broadcast production services and created some original high-concept videos and graphic in the theme of the event.
High Concept Interstitials
The high concept videos included an introduction video to kick off the event and three high end interstitial videos to divide the sections. Extra content was filmed to brand each speaker section with unique title slates before they walked out on stage.
The concept for our pre-produced content was to follow the trajectory of matter from solid to liquid to gas, as it relates to the past present and future.
In the North Texas area, we sourced an ice sculpturist, a warehouse, a dancer, and captured abstract liquid movement to give the event a signature look that couldn’t be found anywhere else.
SOLID - PAST
Our past is solidified, frozen only in memory.
To design this sequence we sourced an ice sculptor in Fort Worth, Texas and scouted his studio while learning about his process.
He carved the X from the logo as we watched it being formed in a solid block and then begin to melt away.
LIQUID - PRESENT
As the ice melts, solid transitions into liquid and
we find ourselves in an ever-changing realm, the Present.
Macro-photography paired with trial and error gave way to images aligning with the both the theme of the event and the subtext of time.
GAS - FUTURE
And as such, liquid turns into gas
an ephemeral material that’s impossible to predict, the Future.
Inspiration from the concept sparked the choreography from Belinda Richardson of Preston Hollow Dance. Her movements were trailed by smoke and emphasized in the industrial warehouse and strong backlighting.
THE MAIN EVENT
The event brought together some really brilliant minds to share their unique perspectives on a wide range of subjects like:
Best talks???
We knew our job was to help the audience connect with the speakers and archive the content for future playback.
Each camera recorded an isolated file, to maximize flexibility in post-production. All of the talks were uploaded for VOD and some selected for the official TED platform. ,link?
We also sent a live-stream for TED officials during the talks that were not able to make it.
The show was smooth and we immediately upload select talks to YouTube where the content was relevant to current events and took on a life of its own.
One talk in particularly topical, about Covid-19, gathered over
3 million views
in just a few days!